[Elon Mask] How Do the World’s Most Successful Leaders Keep Learning Despite Their Busy Lives?

Many of the world’s top innovators and business icons—think Warren Buffett, Elon Musk, and Bill Gates—share a simple secret to lifelong growth: the 5-Hour Rule. This principle is straightforward yet powerful—set aside one hour each weekday to focus exclusively on learning.

Of course, for most people, finding five extra hours every week for reading or research feels nearly impossible. That’s where the Blinkist app proves invaluable.

Recognized by Apple as one of the top 20 apps for lifelong learners, Blinkist condenses books and insights into bite-sized formats, making it easier than ever to fit learning into a busy lifestyle. It’s also become a standout tool for maximizing the experience of the new iPhone 16—helping curious minds keep growing, one blink at a time.

This App Makes the 5-Hour Rule Easier Than Ever

Following the 5-Hour Rule—the idea of dedicating one hour a day, five days a week, to learning—can feel daunting for anyone with a packed schedule. That’s where Blinkist steps in.

Blinkist condenses the world’s most impactful nonfiction books into 15-minute text and audio explainers, giving users quick access to insights without the time commitment of reading cover to cover. With a library of more than 7,500 titles spanning 27 categories—including business, science, leadership, and personal growth—the app makes lifelong learning both practical and accessible.

The platform has already attracted over 37 million users worldwide. Even Apple CEO Tim Cook dropped by Blinkist’s office to see what the buzz was about. Praised by outlets like The New York Times and Forbes, Blinkist has become a go-to tool for curious minds who want to keep learning—no matter how busy life gets.

So, what exactly is it that top thinkers like about Blinkist? And how does it help you with your daily learning?

1. A Book Explained in 15 Minutes 
2. It’s Backed By Science 
3. It Transforms Your Mindless Scrolling Routine – And Replaces It With A Good Habit
4. Intellectuals Love to Learn by Listening 
5. Over 94 Thousand 5-Star Ratings 
6. Buy Only the Books You’ll Love 
7. One of the Best Apps in the World 
8. The Right Knowledge at the Perfect Time 
9. Blinkist Treats its Employees Well
10. Global Success and the Stamp of Approval

Want to start learning like Buffett, Gates, or Musk—but don’t have hours to spare?